Online Home Décor Market to Record a CAGR of 9% -Technavio Identifies Europe as a Key Market |

NEW YORK, Aug 26, 2022 /PRNewswire/ — The Global online home decor market size is forecast to grow by USD 52.95 billionaccelerating at a CAGR of 9% between 2020 and 2025. Technavio segments the market by product (online home furniture, online home furnishings, and other online home decorative products) and geography (Europe, NorthAmericaAPAC, South America, and MEA). The report provides a comprehensive analysis of recent developments, new product launches, major revenue-generating segments, and market behavior across geographies.

Key points covered in the online home decor market study:

  • Market estimates and forecast 2022-2026
  • Key drivers, trends, and challenges impacting market growth
  • Segment-wise, region-wise, and country-wide analysis
  • Analysis on market share by vendors
  • Key product launches and regulatory climate
  • Post-COVID-19 impact on the market landscape

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Technavio categorizes the global online home decor market as a part of the global home market furnishings within the global household durables industry. The parent market, the global home furnishings market, covers products and companies engaged in manufacturing/marketing of furniture, home textiles, floor coverings, and decorative products.

The market is primarily driven by the Rise in online spending and smartphone penetration. The popularity of online shopping through smart devices has increased over the years due to the high penetration of Internet services, improved economic growth, and changes in purchase and delivery options with the emergence of m-commerce. The increasing focus on mobile commerce is primarily driven by the purchase of millions of new smartphones and the creation of more opportunities for buyers.

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the online home furniture segment is expected to generate maximum revenue in the online home decor market and is the leading product segment. Home furniture includes products such as chairs, tables, beds, sofas, cupboards, stools, desks, and benches. The preference for online shopping is increasing, with the growing Internet penetration rate and the increasing number of smartphone users worldwide.

Europe to dominate the online home decor market with a 42% share during the forecast period. The expansion of the urban population base is expected to increase the need for residential construction projects, which is driving the growth of the regional market. Moreover, market growth in this region will be faster than the growth of the market in other regions. The UK and Germany are the key countries for the online home décor market in Europe.

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Some of the key players in the online home decor market include:

  • Inc.
  • Ashley Furniture Industries Inc.
  • Bed Bath & Beyond Inc.
  • Herman Miller Inc.
  • Inter IKEA Holding B.V
  • LaZBoy Inc.
  • Urban Outfitters Inc.
  • Walmart Inc.
  • Wayfair Inc.
  • Williams Sonoma Inc.

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Online Home Decor Market Scope

report coverage


Page number


base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 9%

Market growth 2021-2025

USD 52.95 billion

Market structure


YoY growth (%)


Regional analysis

Europe, North America, APAC, South America, and MEA

Performing market contribution

Europe at 42%

Key consumer countries

US, UK, China, Germany, Canada, and Japan

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Key companies profiled Inc., Ashley Furniture Industries Inc., Bed Bath & Beyond Inc., Herman Miller Inc., Inter IKEA Holding BV, LaZBoy Inc., Urban Outfitters Inc., Walmart Inc., Wayfair Inc., and Williams-Sonoma inc

Market dynamics

Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get customized segments.

Browse Consumer Discretionary Market Reports

Table Of Contents

Executive summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 – 2025

Five Forces Analysis

  • Five forces summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market segmentation by product

  • Market segments
  • Comparison by product
  • Online home furniture – Market size and forecast 2020-2025
  • Online home furnishings – Market size and forecast 2020-2025
  • Other online home decorative products – Market size and forecast 2020-2025
  • Market opportunity by product

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • Europe – Market size and forecast 2020-2025
  • NorthAmerica – Market size and forecast 2020-2025
  • APAC – Market size and forecast 2020-2025
  • South America – Market size and forecast 2020-2025
  • MEA – Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Inc.
  • Ashley Furniture Industries Inc.
  • Bed Bath & Beyond Inc.
  • Herman Miller Inc.
  • Inter IKEA Holding B.V
  • LaZBoy Inc.
  • Urban Outfitters Inc.
  • Walmart Inc.
  • Wayfair Inc.
  • Williams Sonoma Inc.


  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


Technavio Research

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Email: [email protected]



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